Case Study: Zener Marine International Group at the 16th CTL & BHP Mumbai
Event: 16th CTL & BHP Conference and Expo (Cargo, Transport & Logistics / Breakbulk, Heavy Lift & Project Forwarding) Location: Jio World Convention Centre, Bandra Kurla Complex (BKC), Mumbai, India Dates: March 17–18, 2026 Represented by: Manoj Parida, India Sales Representative Company: Zener Marine International Group — Marine Services, Marine Equipment & Marine HVAC Solutions
Overview
The CTL & BHP Conference and Expo is one of South Asia’s leading platforms for the cargo, transport, and logistics fraternity, combining two critical sectors — Cargo, Transport & Logistics (CTL) and Breakbulk, Heavy Lift & Project Forwarding (BHP) — under a single roof. Now in its 16th edition, the 2026 show brought together over 180 exhibitors and more than 15,000 attendees from India and overseas, including port authorities, shipping lines, freight forwarders, exporters, importers, and logistics professionals.
Zener Marine International Group attended the event as part of its ongoing strategy to strengthen its presence in the Indian marine services and equipment market, represented on the ground by India Sales Representative Manoj Parida.
Objectives
Zener Marine International Group’s participation in the 16th CTL & BHP Mumbai was guided by four objectives:
- Strengthen brand presence and credibility within India’s cargo, logistics, and marine services sector
- Meet existing Indian clients and partners face-to-face
- Introduce Zener Marine’s marine equipment and HVAC solutions to new contacts across the breakbulk, heavy-lift, and project forwarding segments
- Gather direct market insight into current trends and demands shaping Indian ports, shipping, and logistics
Representation on the Ground
Rather than a full company delegation, Zener Marine International Group’s presence at CTL & BHP Mumbai was led by Manoj Parida, our India Sales Representative, who leveraged his existing network across the Indian marine and logistics sector to engage exhibitors and visitors throughout the two-day event.
This focused, relationship-led approach allowed the company to:
- Engage directly with decision-makers already familiar with Zener Marine’s India operations
- Represent the company’s full marine services, equipment, and HVAC offering through a single, knowledgeable point of contact
- Respond in real time to sector-specific questions from breakbulk, heavy-lift, and project cargo operators
Execution
Over March 17–18, 2026, Manoj Parida’s activity at the event included:
- Client meetings: Direct conversations with existing Indian clients and partners, reviewing ongoing service arrangements and upcoming needs
- New contact development: Engagement with exporters, importers, freight forwarders, and logistics operators exploring marine equipment and HVAC solutions
- Sector-specific discussions: Conversations with breakbulk, heavy-lift, and project forwarding companies regarding marine equipment and service support for complex cargo operations
- Market intelligence gathering: On-the-ground insight into current priorities within India’s ports, shipping, and logistics sectors
Results
| Metric | Outcome |
|---|---|
| Company representative | Manoj Parida, India Sales Representative |
| Event scale | 180+ exhibitors, 15,000+ attendees |
| Client meetings held | 5 |
Qualitative outcomes:
- Reinforced Zener Marine International Group’s credibility and visibility within India’s cargo and logistics community
- Identified continued demand for reliable marine equipment and HVAC solutions among Indian logistics and shipping operators
- Strengthened relationships with existing Indian clients through direct, in-person engagement
- Positioned the company for further opportunities within India’s growing breakbulk and project cargo segment
Key Takeaways
- A focused, representative-led presence was effective for engaging India’s cargo and logistics community without requiring a full exhibition stand.
- Existing client relationships in India remain a strong foundation, with in-person engagement reinforcing trust built over time.
- India’s breakbulk, heavy-lift, and project forwarding segment presents a clear growth opportunity for Zener Marine’s marine equipment and services offering.
- CTL & BHP Mumbai is a strategically important recurring event for maintaining and growing the company’s footprint in the Indian market.
Conclusion
Zener Marine International Group’s participation in the 16th CTL & BHP Conference and Expo reinforced the company’s commitment to the Indian marine services and equipment market. Represented by India Sales Representative Manoj Parida, the company engaged directly with clients, partners, and new contacts across the cargo, logistics, breakbulk, and heavy-lift sectors.
Building on the relationships developed at this year’s event, Zener Marine International Group looks forward to continuing its presence at future editions of CTL & BHP and other key events across India.
Looking to work with Zener Marine International Group in India? Contact Manoj Parida or the Zener Marine International Group team to discuss marine services, equipment, and HVAC solutions for your operations.